NJ SEO FAQ
Search Engine Optimization
This is a very common, important question Some, not all clients we take on have been burnt by other SEO companies. This is why we provide a video report in the first month, because you cannot "see" all the awesome work done on a technical level to ensure best practices. This allows us to focus SEO for near- and long-term results, not simply short-sighted as we respect our clients enough to say, this is what we've done, and exactly why it will help you. A website, SEO and online marketing should be viewed in the context of longevity. Just as you could lose an incredible amount of weight by not eating, it would not serve you long term. The same is true for SEO. There are endless amounts of corners which can be cut, but there is only ONE right mindset. The correct method is to align your business website with the search engines and end users (human beings). By creating a website which communicates all your services, service areas and products clearly, you will have more opportunities to earn business. We’ve had clients experience an increased conversion ROI within 45 days, but most results become apparent within 2-3 months. This is based largely on competition, and your budget. When done properly it’s not a question of if, but when. Time and budget are of course directly connected. Less budget, more time, more budget, less time.
Cost is important to everyone. Because we don’t pull a number out of thin air, we allow our clients to choose their true budget based on situation and goals. NJ SEO approaches SEO, Online Marketing, and Web Design from a pragmatic business perspective. We understand our relationship is to help you do more of what you love to do, providing goods and services to your valued customers. While cost and value are intricately linked, we do not pull a number out of thin air to determine a price quote. Instead, we utilize a tier pricing structure currently based on Gold, Platinum, Silver and Bronze. Depending on client's objective and true budget (what they are comfortable with spending if receiving an ROI), we send out deliverables each month. Similar to how McDonald's does not sell "getting full", we do not sell "rank #1" as it's not only disingenuous but dangerous, resulting in many SEO companies cutting corners for the sake of a) profits and b) retaining a client. Quality of work is consistent across client options; only difference is volume of work, and price savings for larger campaigns.
Google Maps is intricately connected with Google My Business. Google My Business is the hub of all SEO and online marketing (primarily local). If you do not have a listing, you need to get a verified one (we can help if necessary). There is an enormous amount of opportunity and actions which can be taken inside Google My Business and your website. The two work synergistically. While the premise is simple; utilize every input field, there can be thousands of actions within each section, such as posts. Along with proper keyword research and technical Onpage Search Engine Optimization, Google Maps and Website can generate more impressions, searches, branded (yourself and competitors), leading to more phone calls, website visits, messages and driving directions (if applicable). Coupled with Google Ads local extensions, you can appear as the top result in Maps for your true services and service areas. We regularly have clients appear in the top listings inside Maps organically and paid traffic, winning the lion’s share of traffic across their keywords and true service areas.
We have, and we can, but respectfully this is the wrong question. If you told your mechanic you want your automobile to go as fast as possible and to disregard safety or longevity, you would be riding around in a ticking time bomb. If you lose sight of the big picture, and attempt to cut corners to rank for that one special “X” keyword, you miss out on actually fully fixing and optimizing for all your true services, service areas and products. Chasing one or a handful of keywords is a Siren’s call, as it lures you closer to the rocks of failure and penalties. Best practice is to build out for every single possible keyword you want to rank for, and as the webmaster team ensure we are 100% technically optimized for search engines and for humans. Then we build out your brand on real websites, and drive quality, targeted traffic through multiple channels, both organic and paid. This results in aggregate a large increase in overall traffic and leads to the website, without “sniping” and focusing on a small number of keywords. We more often than not are able to achieve #1 results, but the main purpose of our relationship is to increase ROI. Our client’s quality leads and sales increase from our services, resulting in more revenues for them. Because we are in a partnership (albeit loose without contracts), we have a vested interest of doing what’s best for our clients near and long term, as our business model is predicated on happy clients who get results and retain us not for 30 days, but 3000.
NJ SEO installs or monitors Google Analytics. We also create Goals within each account to track when a positive action has taken place on the website, also known as a “conversion”. The most common types of conversions we track are PC Form Submissions, Mobile Form Submissions, Mobile Phone Calls, and Driving Directions. This allows us and the client to see what traffic source is converting the highest, along with specifically the path they took on their journey. This is separate reporting from your Google My Business insights. Our reporting shows top cities your searchers are from, how long they spent on the website, what webpages they visited, # of unique visitors, keywords searched, top landing pages, and converting pages based on volume and percentage rate. Google Analytics and Google Search Console are merged into a custom report to show clearly and concisely your website’s overall traffic health, flow and successes.We sync Google Analytics and Google Search Console data, along with optimizations done within each such as country targeting, AMP validation fixes, indexing, sitemaps, technical HTML schema implementation. Google provides amazing products for tracking and reporting, and we put together not only visual beautiful reports, but actionable as well.
Yes. While it’s true many of the cookie cutter pre-built template websites lack the flexibility of WordPress or a custom CMS, there are still multiple methods and actions to correctly optimize websites. We are experts in WordPress, Wix, SquareSpace, Joomla, Duda, Godaddy and have many large enterprise clients operating on custom Content Management Systems and HTML. The principles remain the same. Optimize on the domain, and webpage level. Provide quality experiences and content to the end user seeking out your goods and services, and communicate this clearly in the language of code (for search robots), and media (text, images, video) for humans.
Yes. Our link building campaigns involve around your true service area and target market. If you are a business owner in New Jersey for example, we reach out to website owners, bloggers, influencers through social media contacts, email and phone. We make initial contact and we work closely with them to craft a highly editorial piece of content, which is posted on a quality website. To verify the process, we also ask they share on their social media accounts, such as Instagram, Facebook, Twitter, and Pinterest. This is powerful because it shows they are vetted, legitimate, geo-targeted, and a credible 3rd party website not only linking to your website, but actually demonstrating your value proposition and story (which is why your About Us story matters) to their unique audience.
Google My Business is the hub of online marketing, especially for local and regional businesses. A Google MY Business listing is a verified listing of your business on the web where Google itself will ensure you are a real business by either verifying your address through a hard mailer, or verification through Google Search Console, Phone or Text (if available based on your industry). Inside Google My Business are multiple features and benefits to communicate clearly with potential prospects (generic searches) as well as brand advocates (existing clients and referrals).Google My Business posts offer the opportunity to let Google and humans know all the various webpages on your website, optimized images, titles, descriptions and calls to action.Google My Business photos offer visual opportunity to showcase your team, products, and services in action to help customers know, like and trust to lead to a conversion.Google My Business service areas lets Google know exactly what zip codes, towns, counties and states you are targeting. Rather than a blast radius, best practices rely on specific targeting resulting in higher quality leads in your true core service areas.Google My Business services sections tells Google all the various services you offer, as well as your customers. If you offer 5 main services, with 4 micro services within each section, this can be an opportunity to communicate 20 revenue producing services. By combining Service Area.(towns) and Services, Google can understand explicitly the exact Keyword Phrases you wish to rank and show up for not only in Google Maps and Map Pack, but also organic SEO regular results.Google My Business photos allow business owners to upload photos which are not only keyword rich but also geo-tagged, containing micro meta data about the location including latitude and longitude coordinates. This is critical as photos taken on the phone all contain this data. By optimizing each image on the file name and meta data level each photo is an opportunity not only for humans, but also for search robots.Google My Business reviews is self-explanatory; get more good ones, but you can also intelligently reply to good and bad ones using critical keywords, locations and specific information about your happy customers to ensure people understand its authentic and let search robots know it’s extremely relevant.
Google Structured Data is how Google views meta data on the backend code of the website and its webpages. Meta data is data about data. This is the opportunity for local businesses to showcase their business information, including location (if applicable), operating hours, name of business, price range, phone number, social media, and even gets as granular as longitude and latitude coordinates. NJ SEO takes all this raw maser file data about your business and translates it into script HTML code, which is then applied sitewide in header (if a 1 location business), or on a webpage level (if a multi-location business) to ensure each location, Google My Business, webpage and generic keywords all synch up accurately and ubiquitously on the web. Clear communication, explicit to remove guesswork for search robots.
SEO Title of a webpage is what users see as the main headline before your website appears to prospects.The title has to be both relevant and click worthy. If someone was searching for Family Lawyer Bergen County NJ, and results said Lawyer in Bergen County vs. Family Lawyer Bergen County [25 Years Experience], the 2nd option would have a higher Click Through Rate as it's not only very descriptive for Search Engine Robots, it's also enticing to click on by a human. The combination of words and pages which show up are part of Google's algorithm. The more your webpage can get click on, the better the signal to noise ratio. Now, if you do not deliver on the promise i.e. your webpage is slow, looks unprofessional or unrelated, it will result in a "Bounce" and low time spent on page, which is a terrible signal to Google that your website can receive clicks, but does not fulfill the promise.
With any service relationship, the service would be terminated. Because we engage in above board White Hat SEO tactics, the results we get for our clients remain for months and years as we view proper SEO as an investment. Clients also see value in having NJ SEO manage their IT / Website Maintenance every month. We offer extremely affordable maintenance packages if a client feels growth has flat lined, or in some cases, reached a law of diminishing returns. SEO is such an interesting field because there are always nuanced keywords or traffic sources to optimize and attract. Unless you are in a business with a very low ceiling for growth (only a few towns service area for example), then chances are you will receive ROI every month as the purpose of our relationship is to grow and win even more, not necessarily to protect what you currently have built.
NJ SEO is extremely proud of the work it does every day for its valued clients. Within the very first 30 days of becoming a client you’ll receive a full detailed over the shoulder, detailed explained video report including screenshots of actual work done for your website, SEO, design and online marketing. Each month you’ll receive another email showing you all the new, awesome websites you are listed on, as well as where each story was shared on social media accounts.You will also receive an email combining a custom interface for the following: Google Analytics, Google Search Console and Google My Business (MAPS) into one easy to understand report showing where traffic is coming from, keywords used, actions (Goal Conversion Analytics) taken, total visitors, phone calls, form submissions and other key metrics for your business.
Google Ads PPC
Yes! Google Ads offers the most targeted ad on the internet, literally. Not only can you show up when someone searches based on your exact generic keywords for goods and services, but you can also show specific ads to people in specific locations (cities, counties and state level). While Organic SEO (regular listings and Map Google My Business) are critical, they are limited often by their reach and scalability. Google Ads can be jet fuel for your online marketing and SEO, but it has to be done properly. Our goal at NJ SEO is to get each client to a point where they have the highest chance of success with Google Ads, and we show our sincerity by offering month 1 with $0 management fee to see if you are happy with the results or not before continuing.
Yes. Google Ads gives the ability to target specific zip codes, towns, counties, states and countries. While most only utilize the feature of targeting specific service areas, there is also the added option of matching keywords, landing pages, Ad copy AND location. An example:If someone is searching for a dentist and lives in Saddle Brook NJ, you could show an ad which says: Dentist Saddle Brook NJ. Once the user clicks on the ad it can take them to a page all about Dentistry in Saddle Brook NJ. While most DIY and other agencies create 1-20 campaigns, NJ SEO creates hundreds of campaigns, as you can only target on the campaign level within Google Ads, not Ad group. The extra workload of targeting a handful of keywords, to a specific town, and a specific landing page results in industry Click Through Rates (CTR), much higher than the standard 2%. The user experience is also much more indepth as the full searcher life cycle starts and ends with exactly what they were looking for, not an approximation or multi-town, shotgun approach common in most Google Pay Per Click management campaigns we view as waste or at the least, lost opportunity.
Anyone can turn on Google Ads, (and novices can still receive an ROI), but its true power is seen after laying a foundation of technical SEO. 1) Do you have landing pages combining every single Service + Service Area? 2) Is each page optimized for human experience and search robots? 3) Does each page have a strong call to action? 4) Are we lowering our bounce rate and converting at the highest rate possible? Once we address the 4 points above (which is an epic journey in itself - we typically have everything ready within 30-60 days depending on scope of work), we then plan the buildout for Google Ads. Rather than create 1-25 Ads, we are creating literally hundreds of Ads, even for clients with only 1 county Service Areas. Major/minor keywords for each service Sync Google My Business location extensions (shows in Maps too) Write multiple headlines, descriptions Include target leads location in Ad copy Add additional sitelink extensions such as Promotions, About Us, Contact, Call.The industry average Click Through Rate (CTR) percentage is 2%. We are able to achieve 5-10x as many clicks as the competition from ultra-hyper targeting.
Google Ads clients and reports are typically phase 2 of our SEO and online marketing strategy. Within 30-60 days our goal is to say with confidence, using official Search Engine Optimization and Search Engine Marketing tools that our webpages are setup perfectly for search robots and humans (conversion). Because we target on 3 main points: keyword, location, landing page, we are able to create advertisement which speaks not only to their exact needs, but also to their exact location. This is not including the nuances of writing multiple headlines, body text, descriptions and calls to action sitelinks which Google split tests efficiently to determine winners. Once clicked, they (human being on other end of screen) has a wonderful experience, and a greater chance of calling, filling out a form, driving directions or adding to cart than less targeted campaigns. While the industry average for Clicks Per Impressions is 2%, NJ SEO has achieved campaigns as high as 27%. We do not build 1-20 campaigns. We create hundreds, which contain hundreds of ad variations.
Web Design & IT
AMP (Accelerated Mobile Pages) is the new mobile standard put out by Google in July 2018. Just as everyone scrambled to get a mobile website years ago when smart phones were first introduced, the same "gold rush" of opportunity is available now in Google Mobile AMP. AMP allows us as webmasters to store our entire website on Google's Cloud Server. This is why when it's clicked it's instant versus loading from scratch. It's akin to recalling an easily accessible memory vs learning something new. From a SEO perspective it's amazing because it allows our clients websites to be faster than their competition, which helps humans, which of course is what search engine robots want to see. It forces us as the Mobile Designer to use best practices, a newer, constantly updating technology and keep coding clean. Visual appeal and conversion rate is actually improved as we can implement features which would slow down ordinary mobile websites, but do not impact AMP Mobile speeds at all.
WordPress is extremely flexible which offers opportunities and challenges. One of those opportunities is AMP. AMP is the new mobile standard endorsed by Google, known as Accelerated Mobile Pages. This technology essentially strips down bloat, while leaving enough data for the end user to see a visually appealing webpage. The webpage, or entire domain can be cached on Googles own Cloud Server, and recalled instantly, rather than loading the webpage from scratch, which is how regular webpages on the web are loading. Because WordPress has many options, it also has pitfalls. It's easy to accumulate bloated plugins, outdated themes, redundant coding. AMP is akin to a silver-bullet, where it can remedy nearly any WordPress theme issue, whether it's a slow page builder based front end theme, or a heavily customized PC/Desktop based website, AMP mobile typically ranks in the green (90-100), even for websites which started as low as a 4 out of 100 to start.
Yes. Google rankings is based on a principle of best practices and industry standards. One of these standards is clean backend code, and extremely fast loading webpages. While AMP itself is not considered a ranking factor in a vacuum, it does lead to an amazing end user experience (the human being on other end of their device), which is the holy grail of online marketing. Because the web is going more dynamic and mobile-first indexing, Accelerated Mobile Pages is critical to leveraging the fastest loading cached webpages possible. It also helps webmasters identify problem webpages through Google Search Console; Warnings, Errors, and Green (perfect implementation).
Yes. Conversion is based on flow and human experience. Faster websites are proven to convert higher across lead generation and ecommerce point of sale webpages. AMP webpages offer the unique ability to aesthetically appeal to the end user (human), while also loading faster than other mobile based coded technologies. As a Google backed initiative, AMP is a project rooted in making the web faster, more streamlined and creating an industry best practice as more than 50% of website traffic is now mobile. The results are near instantaneous through search, resulting in searching, clicking, consuming content/media, filling out forms, or following calls to action such as phone calls and adding to cart a much smoother process resulting in increased leads, sales and revenue.
Yes! A website is more akin to a living, breathing organism than a static billboard. Some platforms do not require as many updates, but others such as WordPress are very robust, and offer many opportunities for updated themes, plugins and best practices. We install over $1200 worth of paid plugins for our WordPress clients to enhance Speed, Security, and SEO. As an SEO company we have access to unlimited license enterprise solutions. You will also receive a separate email every month detailing all the website maintenance, IT, and AMP (if applicable) updates to your website so you can clearly see your website is fully updated, secure, fast, and technically sound. This allows you to never have to worry about the website again. Even though your host may take backups, we also take additional backups to ensure proper redundancy and peace of mind for our clients.
First, we are very grateful for industry titans such as Google, Bing, Facebook and Youtube for increasing complexity and technical aspects of Search Engine Optimization and Internet Marketing. This has raised the barrier to entry, demanding deeper skillsets to achieve fantastic results. Novices have been marginalized, and rightfully so, as those who live, sleep and breathe SEO, web design and internet marketing are rewarded. While we respect and value our clients, our founder, Matt Anton has a no-nonsense approach (doesn’t every person born and raised in New Jersey?); this means candid conversations, accountability on both sides, and results, not excuses. SEO is a beautiful, technical field, birthed from necessity of the paradigm shift of advertising dollars shifted into a digital world. We view our work as important, valuable and necessary for those who seek to compete in a local or national arena against their competition. As a marketing agency we have no products or goods of our own, which is an odd concept; NJ SEO clients are our products, so we choose them carefully, and once committed, they are our vehicle for growth, and we can only achieve this end result if we help our clients business grow.
We would love to help everyone who contacts us, but reality is we don’t want to hedge our bets; for this reason, we do not work with competitors, and turn away potential clients each day. As long as your business is cash flow positive, and can afford to invest in their success, both near and long term, chances are you are a good fit. However, NJ SEO refuses to work with a conflict of interest. This means, if your competitor is a client of ours, we will not be able to work together. In this instance we could refer you to another agency who can help. Although not limited we have clients in many sectors such as:Doctors, Lawyers, Plumbers, Contractors, Ecommerce, Laundromats, Dance Studios, Chiropractors, Financial Advisors, Countertops, Health & Beauty, Local Municipalities, Therapists, Medical, Realtors, and hundreds of others. Each client is an opportunity for us to take a DEEP dive into the client’s unique situation, service area, services, and create a detailed plan of attack
We are growing rapidly in New Jersey, and most of our clients are not all strictly "SEO" in terms of organic SEO. As a full-service digital marketing agency, NJ SEO serves both single location business, multi-location, and national clientele. In fact, one of our fastest growing segments is Google Ads PPC Management, Website IT / Maintenance and AMP Mobile. This is because Google Ads is scalable when done properly, and websites which are cutting edge (Including AMP Mobile) need to be updated every month to not only stay lighting fast, secure, but technically updated for best practices. Cookie cutter prebuilt websites are great to get started, but it's a double-edged sword. They are inherently basic limiting skill cap required, along with the dichotomy of limited opportunity. Some of our valued clients include: Allcure Spine & Sports Medicine Frontier Tree & Turf, Soccer Centers, Premier Surfaces, Jeter Mountain Farm, The Sellers Law Firm. We've been given video testimonials by: Sean Wheeler (Heartbreak Hypnotist) Jody L. Sellers (The Sellers Law Firm)
Yes! As a service provider, our #1 reason for existence is to help you grow your business. Often times SEO companies sell hype, but lack substance. NJ SEO has the approach of actionable, transparent reporting and results. Whether consultation, or retaining our agency, we have received rave reviews from local and national businesses, owners and directors of marketing.
Nothing lives in a vacuum. Just as you cannot make your stomach “flat” without overall health, you cannot generate website traffic and leads without implementing fundamental technical Search Engine Optimization and Conversion Optimization. Anyone can take the approach of blindly spamming a website, or sending traffic (paid, social, referral), but only if a website is built to actually receive more phone calls, form submissions, add to cart, driving directions, etc, will it. It’s extremely simple, yet escapes many websites today. A website needs to be an asset which not only communicates your value proposition, but is structured to rank for, AND convert that traffic. If you want to become the next Wikipedia that is fine, however most businesses can only help someone through ACTION. A poor experience on mobile or PC will never be remedied by more website traffic. First step is to fix the conversion rate process on PC / Regular Desktop Computers and Mobile / Tablet / Smartphones. Once solved the fun of growth can begin, where it’s now just a matter of sending traffic – targeted traffic. People who are searching for your specific keywords and subsets of keywords and who actually live within your target market (City Level) or if National identifying hyper relevancy and casting the widest net allowed, but no wider. While website traffic, organic and paid Search Engine Marketing traffic via Google and Bing is the purpose of doing proper SEO, it still only matters what you are able to convert. This is why companies who have a thriving business in the real world stomp out the competition more on the internet, as there is a multiplier effect amongst organic traffic, paid PPC, social media such as Facebook, Instagram, Youtube, Pinterest and Youtube, and direct. While we would all love to throw up a 1 page website with a lead generation form or Add to cart button, it’s not fair to the human on the other end of the screen. You would not feel comfortable going through the marketing/sales funnel in a company with little to no reviews, or systems in place to ensure consistency. The magic happens when all pieces to the puzzle align, and SEO can see a 20x return for companies committed to excellence in all phases of business, let alone online marketing.