You Are About To See the Biggest Win in SEO since 2006 but First…
Did You Know Google Has Official SEO Grading Tools?
These are NOT free, cookie-cutter, lead generation based website assessment checkers everyone has submitted out of curiosity. They are direct from the horses mouth – the very entity you want to please and rank # 1 in – Google.com. What if your website is objectively worse and losing against your competition’s SEO and website according to Google.com? Do you think it makes sense you would rank above your competition, even though Google itself is telling you explicitly there are core issues and EXACT reasons why you are losing? This disconnect with objective reality has been a major pain point for pop-up SEO experts and clients who don’t understand why Google “hates” them, or why internet marketing won’t work for them, yet it does for everyone else. When you remove emotions, whether optimizing your diet, relationships, or in this case a website, through Search Engine Optimization, cold-blooded realists, data analysts, and technological advantages rule the roost.
Playing the lottery in hopes of getting rich (We’ve all done this) is wishful thinking…
Eating 2 Double Quarter Pounders with cheese (Me today, guilty of this) while trying to lose weight is wishful thinking…
A website which is objectively worse according to the same entity ranking it but hoping somehow it goes against its own algorithm (nature) is wishful thinking…
Your competition is the teacher’s pet for now, and we can dethrone them, when we create a shinier, redder, juicer apple to hand in to the teacher (Google). Luckily, all tests are not final, and we can increase scores, and drive more traffic. The bad news is everyday that goes by you are losing website clicks, leads and real money, while giving a negative feedback loop to Google that your competition deserves to outrank you and is better than you. It’s a vicious cycle; today’s losses of website traffic are compounded into enormous future losses. More on that later, which is an area we focus on intently due to Google’s new shift in algorithms.
Not all is lost, everything in virtual reality can be corrected and optimized to win
You are great at what you do and you love doing it. Your ideal prospects are searching for you. Can they find you? You have to close the gap between Virtual Reality and Reality. If you are excellent in real life, it’s your obligation, or the company who represents you, to fix this immediately. However, if you are not a business of excellence, all the SEO and online marketing in the world will NOT fix a bad business model. If a business is failing, has subpar reviews or is a startup, SEO and online marketing is not what it needs – it needs a reality check or to shutter it’s doors. SEO is not a Hail Mary, a Lottery Ticket, or a “last chance”. If you are looking to do “some SEO” this not the resource for you. SEO and marketing in general are jet fuel to grow faster than you would otherwise (and you would grow either way) because you love what you do. Best of all, this isn’t something that takes months and months to fix and correct. Typically everything can be aligned and resolved within 30 days. On the technical side of Search Engine Optimization, everything is under the webmasters control – literally. This is perfect because it means we determine our own fate for ourselves and clients. There are other important external factors to consider, both near and long term, which we will go over in detail as well. The internet is moving towards real time results. When famous people die, Google’s algorithm swarms to aggregate data points and deliver results based on associations and entities. Whether you are a famous celebrity who recently passed away, a local business, or national company, website rankings and internet marketing are determined by a symphony of computer algorithms.
Six Major Misconceptions about SEO and Online Marketing
1.) It takes too long to get results: Old methods, yes, because they were based on sweat equity and guesswork – now quicker wins with data and technology. If you asked 1000 Cavemen to write out the contents of Wikipedia, it would take them a few lifetimes. Now you can export and call it a day before lunch. Don’t be a caveman. Use the best technology and products available to win against your competition.
2.) It’s too expensive:
“Hence a wise general makes a point of foraging on the enemy. One cartload of the enemy’s provisions is equivalent to twenty of one’s own, and likewise a single picul of his provender is equivalent to twenty from one’s own store.” – Sun Tzu, The Art of War.
In 545 B.C. Sun Tzu understood how valuable assets are in a zero sum game. In Google, only ONE website can earn the click. Do you think Sun Tzu would allow his competition to essentially steal the lion share of new business, if not All of the potential assets (customers) from him? His samurai sword would be unsheathed; he wouldn’t dare step foot on the digital battle field with an inferior SEO strategy.
3.) I can create a blog, add text, content to rank: Sounds like a fun second job! Seriously, if content got the job done, you wouldn’t need to optimize your website against the competition. Do you think the other websites ahead and below you don’t have text? Is text really this magical solution, which is rare and valuable? It’s a red herring and distracting you from big wins. Everyone has text, images, and even video at this point. It’s all about advantages on the backend of the website’s SEO code, frontend, and proper promotions. More text as a means to an end, isn’t going to solve this problem unfortunately.
4.) I’ll stop once I hit #1 or plateau: The “one off” SEO is a special mindset because it assumes your competition is just going to stand still and watch as you gorge on all their food, drink all their wine, and bed their women (or men) or both if you prefer, what do I care.
“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.”-Lewis Carroll, Alice in Wonderland
Yes, results can continue for weeks, months and years, but why sacrifice tomorrow’s gold for today’s silver? Wouldn’t you rather just keep dominating, and either grow further, or hit a plateau ceiling at the tippy-top, where you are cash-flow positive, and one less thing to worry about? The “One Off” crowd wouldn’t consider doing a 1 mile jog once and prognosticating themselves as “runners”. There is also no financial incentive for the SEO business to keep you ranking well and keep all your technological advantages active. A website (SEO and marketing included) is not a static billboard. It’s more akin to a living, breathing organism which needs constant care, attention and updates. Just as you can relax once you get in very good physical shape, eventually you’ll lose the gains if you don’t maintain and go against inertia. Your competition isn’t giving up, so why should you?
5.) SEO is an expense: If a house can be classified as an appreciating asset, and NOT actively help grow your business, SEO most certainly is the ultimate investment in yourself and business. Money is important to everyone, which is why budgeting and client options should be considered carefully. To view SEO and marketing as an expense rather than an opportunity is a fear based mindset, which is understandable. If I handed you 2 dollars for every dollar you gave me, how many dollars would you give me? Successful businesses view client acquisition as necessary. It’s certainly more akin to an investment, whereas the returns are more standardized and much greater and predictable than the stock market. Just ask NIO stock how it’s doing. I doubled down on “China’s Tesla”. The point is, if you don’t trust yourself enough to bet on yourself and your business (vs some pump and dump factory on the other side of the world), don’t expect an SEO business, ours or others to “sell you” on the benefits of growing your business. If it’s an expense in your mind, that’s something you should re-evaluate. Every dollar we spent on our agency has come back 10 fold. Our clients are routinely experiencing record years of sales. Whether it’s personal growth, learning, new equipment, marketing materials, you’ve accomplished what you have in business because you were not the type of person who gave up. Expenses cost you money. Proper SEO and Online marketing grow your business and put money back in your pocket – it gives you the greatest chance of positive ROI (Return on Investment). IF you are not cash-flow positive however, this is a moot point and SEO will 100% NOT save your business.
6.) I can outsource this to “X” foreign country: Micro-management is a pain in the ass, and having to work with freelancers or a team of people will basically condemn you to a second job. This is completely understandable if you are just staring out, but any real business understands divisions of labor. The accountant shouldn’t also clean the floors at night. Ironically it’s usually not cheaper in the long run to buy “cheap SEO” overseas because they usually just play Russian Roulette with your website, throwing tons of spam and links at it, hoping to brute force their way to the top of Google’s algorithm (spoiler, that doesn’t work well anymore and can usually lead to purgatory, aka Google’s sandbox). Our major advantage is technology. As you will see on client’s websites and throughout our process, human labor is important, but not the star of the show. So while human labor is cheaper overseas, the software and technology we apply for clients is generating exponentially higher rates of return for our client’s bottom line. Let’s beat this horse to death one more time. If you buy a $3 hotdog on a side-street in Calcutta, chances are they aren’t stuffing it with free range chicken and grass fed beef.
Ready to See Exactly How We Rank Clients #1?
We welcome you on this journey. On our website we are happy to showcase all of the official Google tools, including the most important ones to determine why your website is losing to your competition and how to fix it, as well as our exact detailed process when taking a client on from day 0-30, and 30+ along with real live client results. Skeptical? Go to Google and check yourself. Go to the official tools and check. Our advantage, which is now all of our clients advantage, is new technology and systems.
**NEW** Technology. Google Accelerated Mobile Pages
WOW! Google AMP Valid websites load instantly inside Google. Webpages actually get faster if you go through Google since they are preloaded!
Google Accelerated Mobile Pages Test
Google Acceleration of rendering of web-based content Patent
Speed Optimization: Was It Not Enough to Load Instantly?
Google is obsessed with performance, and speed is the most important technical indicator of a website’s usability. While most websites load relatively fast, these optimizations can be imperceptible to humans, yet critical to search engine robots and SEO ranking algorithms. AMP, allows websites to load near instantly since it’s preloaded (cached) in Google’s own cloud server, yet there are other best practices to get an even faster website.
Google PageSpeed Insights Tool
Image SEO: JPEG and PNG are OLD – **NEW** Google WebP Images
Humans are visual creatures. We need visual cues and stimulus to help move us forward in space. The old adage, a picture is worth a 1000 words is true; images and rich media rule the internet. Don’t have images? Start taking pictures during your business process, whether service area, brick and mortar or a manufacturer. Images can be filled with amazing amounts of data to help Google and other search engines “see” it more clearly. OCR (Optical Character Recognition) Artificial Intelligence projects by Google show clearly they are getting more accurate at understanding an image as a human would, but there is also data nestled inside the image and around it which should be optimized.
Titles, Alt Text, Captions, and surrounding content should support and reiterate your focus keywords for that particular webpage. EXIF data is important because it’s information such as Geocordinates of a photo. It’s how detectives help catch predators. This image data is so sensitive Facebook and Google actually “strip” it out of the photo upon uploading, so people can not determine where and when, and with what device the photo was taken. However, Google Maps knows exactly all about the EXIF data upon upload to Google Maps. We edit EXIF data using Adobe Photoshop, rename it, add alt text, captions, and surround it with relevant content to fully support images.
WebP images are also compressed 26%-34% more than their counterparts; they load faster, and rank higher in Google. It’s just like AMP, it’s not only endorsed by Google, it is Google. If you aren’t using new advantages and best practices, you are missing out on traffic, leads and sales.
Google New Image Standard WebP Official
Google Image SEO Best Practices
Get All the Leads! Conversion Optimization
Getting traffic is great, but it only matters if you are converting traffic into warm prospects, leads and sales.
Facebook Photos automatically synced with your website add time on website and increase conversion rate. Professional testimonials, coded with structured data increase conversion rate. By adding a few key components to your website, such as visual cues, animations, large calls to action on Desktop, Mobile, media to stop lost opportunities. Of course remarketing is also a part of maximizing your conversion rate, albeit a two step process. Traffic acquisition, they leave, follow up, and sale. More on that later.
Optinmonster 53% Increase in Conversion Rate from Abandonment
Smart Engage: Importance of Chat Bots
Local SEO: How to Rank in Google Maps
It’s important to note, posts never get deleted permanently and go into a supplemental index. This means every post you make helps support each webpage forever inside Google’s data-centers.
Example Google My Business Post
SEO Coding: Google Structured Data
Google Structured Data Testing Tool
Technical Search Engine Optimization: Webpage Level
Headings and HTML markup are like tonality. You can whisper, yell, pause, etc in conversation to denote importance. With text, media and other content, search engines rely on markups and meta data to understand text, relevancy, associations and importance.
From most important to least (although all should be implemented if possible): H1, H2, H3, H4, H5, H6, Bold, Italic, Blockquote, Underline and other misc html markups to differentiate words from others on the webpage.