243 New Phone Call Leads
from Website Traffic Increase: Google Maps and Search
Dental Practice Sales & Marketing
Metro Decatur Dental Group PC is a dentist focused on dentures in Decatur, GA.
Client’s Website: https://metrodecaturdentalgrouppc.com
How We Drove New Business to Metro Decatur Dental
Step 1: New Mobile Standard: AMP Web Design
Check Your Website’s Speed: Here by GTMetrix
**NEW** Google Mobile Standard. Is Your Website AMP Validated? Check Here by Google
Step 2: Google Structured Data
Google Advanced Backend Technical SEO Code: Are You Using This Code? Check Here by Google
Step 3: Content Optimization and Creation
Keywords: DEEP Research
Sources: Google Analytics, Google Search Console, Google Insights (MAPS), SEMrush (competitors)
Each Service was combined with Service Area to combine and get true Keyword Phrases (ROI producing searches). Whether local or national provider, doing deep keyword research is imperative to 1) understanding what is working for you already 2) see gaps between yourself and competitors 3) close the gaps, and do more of what works, i.e. do not reinvent the wheel.
Step 4: Google My Business
Step 5: Public Relations & Social Media Marketing
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Step 6: Google Ads Targeting
Summary: Dental Marketing
243 more mobile phone calls each month has directly equated to more patients for Metro Decatur Dental Group PC. Two years ago the old website was outdated, slow, and very basic on mobile. Today, it’s using the NEW Google AMP Mobile standard, which has helped it score lighting fast on GTmetrix speed scores, and valid for Google’s own AMP validation checker. Ranking in Google is not magic. It’s doing both technical and front-end (visual) marketing properly. If your website is slower than the competition, and less optimized it has little to no chance of winning new business. Google My Business was further optimized on a zip code level and services, netting hundreds of calls natively within its own platform (Google Maps), without the need for anyone to visit the website. By leveraging organic keyword rankings in Maps and regular search, this dentist practice was able to make 3 new hires this year, and increase their patient size, billable hours and revenue. If you run a single location dental office, or multi-location franchise and want to have the fastest mobile website which attracts actual leads and sales from your exact target market, fill out our consultation request form to see if you qualify.