What is SEO?

How Do I Rank Higher in Google?

How to Get More Website Traffic?

How Do I Make My WordPress Website Faster?

How to Show up in Google Maps?

What is SEO?

SEO is an acronym for Search Engine Optimization. As Google’s influence has grown on the internet, it has become interchangeable with Internet Marketing, as it represents a large umbrella, which many categorize Search Engine Marketing (SEM) which is paid traffic, typically Google Ads pay per click. In its strictest sense, it is the process of obtaining the most amount of relevant search traffic organically (naturally) possible from search engines, primarily Google, Bing and Yahoo.

How Do I Rank Higher in Google?

Ranking better in Google is based on objective criteria such as Speed, AMP (New Mobile Standard), Technical code SEO (Structured Data Schema), and onpage (specific webpage factors), domain authority (overall website trust/relevancy and offpage (popularity).

Official Google Tools:

Google PageSpeed Insights Tool

Google AMP Validator Checker

Google Structured Data Testing Tool

Specific Onpage Technical SEO factors:

Url structure, SEO Title, SEO Description, SEO keyword(s), Alt Tags (images), Headings (h1, h2, h3, h4, h5, h6), other HTML markup (bold, italic, underline, blockquote).


How to Show up in Google Maps?

Google My Business
-Fill Out All fields. Hours, Description, Short Url, Service Areas, Categories
-Posts (3rd Party Sitemap)
-Video (native upload to Maps)
-Google Structured Data
-Citations / Local Directories


How Do I Rank Higher in Google?


Lowest Common Demoniator / Hyper Specific
Build out webpages for each Service + Service Area

User Experience (Humans)
Enticing Intro / Calls to Action / Video
Time on Site
Low Bounce Rate

Onpage Technical Optimizations:
Headings (H1, H2, H3, H4, H5, H6)
Bold, Italic, Underline, Blockquote, Highlight
Image Renamed and Alt Text

Listings on other websites (Popularity):

-Guest Posts (Outreach) Directories

Social Networks

Web 2.0s / Free Blog Hosting Platforms

“Registration” Type Websites

Bloggers with real social media

Objective Google Tools and Technology:
Google Structured Data
Google AMP Test
Google Mobile Friendly Test
Google PageSpeed Insights Tool

Google Ads (Paid Traffic).

Started off as a joke, but the biggest reason for SEO success! Secret way to explode SEO results when done properly (revealed at end).