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What is SEO?

SEO is an acronym for Search Engine Optimization. As Google’s influence has grown on the internet, it has become interchangeable with Internet Marketing, as it represents a large umbrella, which many categorize Search Engine Marketing (SEM) which is paid traffic, typically Google Ads pay per click. In its strictest sense, it is the process of obtaining the most amount of relevant search traffic organically (naturally) possible from search engines, primarily Google, Bing and Yahoo.

How Do I Rank Higher in Google?

Ranking better in Google is based on objective criteria such as Speed, AMP (New Mobile Standard), Technical code SEO (Structured Data Schema), and onpage (specific webpage factors), domain authority (overall website trust/relevancy and offpage (popularity).

Official Google Tools:

Google PageSpeed Insights Tool

Google AMP Validator Checker

Google Structured Data Testing Tool

Specific Onpage Technical SEO factors:

Url structure, SEO Title, SEO Description, SEO keyword(s), Alt Tags (images), Headings (h1, h2, h3, h4, h5, h6), other HTML markup (bold, italic, underline, blockquote).

How to Show up in Google Maps?

Google My Business
-Reviews
-Fill Out All fields. Hours, Description, Short Url, Service Areas, Categories
-Images
-Posts (3rd Party Sitemap)
-Services
-Video (native upload to Maps)
-Consistency
-Google Structured Data
-Citations / Local Directories

How Do I Rank Higher in Google?

Lowest Common Demoniator / Hyper Specific
Build out webpages for each Service + Service Area

User Experience (Humans)
Enticing Intro / Calls to Action / Video
Time on Site
Low Bounce Rate

Onpage Technical Optimizations:
Title
Description
Keywords
Headings (H1, H2, H3, H4, H5, H6)
Bold, Italic, Underline, Blockquote, Highlight
Image Renamed and Alt Text

Listings on other websites (Popularity):

-Guest Posts (Outreach) Directories

Social Networks

Web 2.0s / Free Blog Hosting Platforms

“Registration” Type Websites

Bloggers with real social media

Objective Google Tools and Technology:
Google Structured Data
Google AMP Test
Google Mobile Friendly Test
Google PageSpeed Insights Tool

Google Ads (Paid Traffic).

Started off as a joke, but the biggest reason for SEO success! Secret way to explode SEO results when done properly (revealed at end).

61 reviews

Furniture Bank ★★★★★ 2 months ago
Out of all the SEO companies I've worked with in the past, they're the only ones that have delivered results. Their services have been well worth the investment; they know how to get results to help drive sales.
brian stark ★★★★★ a year ago
These people are awesome! We were very skeptical to change companies, but WOW we couldn't be happier. The website is great! The customer service is great! Their ability to shift on the fly is great! Best decision in a while. Thanks NJ SEO
Anthony Renieri ★★★★★ a year ago
Working with NJ SEO has been a great experience. They have been so helpful in building our keyword strategy and improving our website. As a result, we've seen significant increases in our organic ranking. Matt Anton are very professional, very thorough and completely transparent. Their team is the real deal. I give them my highest recommendation!
Kristina D'Amico ★★★★★ a year ago
I've wasted thousands of dollars over the years on many so called SEO experts who promised the world but couldn't deliver. NJ SEO is the only company that was actually able to get me results and did so at a reasonable price and within a reasonable time. I would highly recommend his services to everyone except of course my competitors.
vanessa williams ★★★★★ a year ago
NJ SEO has given our company tons of great ideas in a detailed consultation! From website user experience recommendations to SEO services, Matt Anton really delivers on his word. As a start-up we need every advantage we can get, and we were just relying on word of mouth and social media but see an effective way forward with Google now too.
Jonathon Henderson ★★★★★ a year ago
Working with Matt and the NJ SEO team has made a tremendous impact on my business and our online visibility. Not only are they readily available, they are always ahead of the market and provide that valuable insight that will take you over the top of your competitors. Matt and his team's expertise is unmatched and they will do their due diligence in breaking down your business's weaknesses online and how you can go about fixing them. I will not hesitate when contacting NJ SEO for future consultations!
Leonard Rodriguez ★★★★★ a year ago
Best SEO in town! Love that they are local and very Knowledgeable!!!

Lenny Rodriguez

7 hours ago

Best SEO in town! Love that they are local and very Knowledgeable!!!

Jared Hawk

18 hours ago

Excellent audit of our site. Great information. Very actionable. Will be returning for more private consultation. Recommend for anybody looking for highly detailed analysis of their site. Very nice person as well.

Aaron Peretz

December 7, 2018 ·

Matt is a very hard worker. He's also a very personable, respectful guy who delivers on his promises. There's no-nonsense and that's something I admire. The first time we spoke on the phone I knew he was the right guy to run my SEO. He's taken our business leaps and bounds in record time. I recommend him highly.

Chelci Hoagland

December 15, 2018 ·

NJ SEO delivers results. I was very impressed by the responsiveness, professionalism, and integrity. Matt Anton operates with a focus on client objectives and is honest in his answers. Throughout my many conversations with Matt he remains professional and highly recommend them to anyone in search of effective SEO.

Kristina Marie D'Amico

December 21, 2018 ·

I've wasted thousands of dollars over the years on many so called SEO experts who promised the world but couldn't deliver. NJ SEO is the only company that was actually able to get me results and did so at a reasonable price and within a reasonable time. I would highly recommend his services to everyone except of course my competitors.

Jonathon Henderson

December 25, 2018 ·

Working with Matt and the NJ SEO team has made a tremendous impact on my business and our online visibility. Not only are they readily available, they are always ahead of the market and provide that valuable insight that will take you over the top of your competitors. Matt and his team's expertise is unmatched and they will do their due diligence in breaking down your business's weaknesses online and how you can go about fixing them. I will not hesitate when contacting NJ SEO for future consultations!

Kyle Flippin

December 28, 2018 ·

I found this company by doing a Google search and they were in the #1 spot on google, so that means you know they're doing SOMETHING right. I looked at the NJ SEO website and saw they offered SEO & PPC services among a few other things. Filled out the form for a consultation and Matt contacted me right away to discuss what we needed and didn't try to upsell anything. They even offered a free site analysis by entering some basic information. Do yourself a favor and call NJ SEO. Learning about pagespeed and new AMP mobile standard was very informative.

How to Show up in Google Maps?

How Do I Rank Higher in Google?

Social Reviews