Mental Health Therapy Sales & Marketing

Ray of Hope Counseling Services provides Mental Health Therapy in GA.

Client’s Website: https://rhcounselingservices.com

 

 

How We Drove New Business to Ray of Hope Counseling

 

 

Step 1: New Mobile Standard: AMP Web Design

 

 

Check Your Website’s Speed: Here by GTMetrix

 

 

**NEW** Google Mobile Standard. Is Your Website AMP Validated? Check Here by Google

 

 

Step 2: Google Structured Data

 

 

Google Advanced Backend Technical SEO Code: Are You Using This Code? Check Here by Google

 

 

Step 3: Content Optimization and Creation

 

Keywords: DEEP Research

 

Sources: Google Analytics, Google Search Console, Google Insights (MAPS), SEMrush (competitors)

Each Service was combined with Service Area to combine and get true Keyword Phrases (ROI producing searches). Whether local or national provider, doing deep keyword research is imperative to 1) understanding what is working for you already 2) see gaps between yourself and competitors 3) close the gaps, and do more of what works, i.e. do not reinvent the wheel.

 

Step 4: Google My Business

 

 

Step 5: Public Relations & Social Media Marketing

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

Hey Friends! As many of you know, I’m a therapist and today I’m teaming up with @rayofhopecounseling to talk to you about Healthy Self Esteem. Be sure to head on over to the blog to check out the blog post-www.savedclassyandchic.blog. Happy Thursday, friends! #rayofhopecounseling #mentalhealth #therapist #mentalhealthprofessional #kennesaw #nj #collaboration #courage #selfworth #value #inspiration

A post shared by 🌹Anita Ford🌹 (@savedclassyandchic) on Mar 14, 2019 at 7:15pm PDT

 

Step 6: Google Ads Targeting

 

 

Summary: Mental Health Therapists Marketing

 

973% Traffic Increase translates to helping more people, which is the ultimate goal of all therapists; provide guidance, perspective, hope and solutions to those in need. The old website was slow and had security loopholes (both in plugins, and server). They were patched and resolved. Each location offered us an opportunity as marketers and SEO experts to reach their exact target market. Each time someone performed a search for help (which is brave), they would see Ray of Hope Counseling Services (if they lived near their facilities). This is by design as we hyper targeted services and service areas to blanket true core competencies. With a faster NEW Google AMP Mobile version of the website, they are receiving hundreds of mobile call leads each month and form submissions. The company is growing rapidly, and they are treating their patients with respect and dignity. Google Ads is difficult to obtain return on investment in some industries, which is true for mental health counselors, but because we setup all other technical Search Enginen Optimization steps correctly, we put ourselves in a unique position where we could advertise and earn clients without losing money on the initial acquiring of a client (as client’s tend to have lifecyles of months if not years, and are valuable to each therapist who can secure them. If you are a therapist or work for a therapy company and want the fastest mobile website, most beautiful, and technically setup to attract traffic in Google organic search results and paid Google Ads, fill out our form to see if you are a good candidate and qualify for our services.