Plaques and Awards Sales & Marketing

East Point Foundry is a Bronze plaque maker in ATL. They are one of the few remaining foundries in America and their own clients include: United States Army, New Jersey Tech, Alabama University.

Client’s Website: https://eastpointfoundry.com

 

 

How We Drove New Business to East Point Foundry

 

 

Step 1: New Mobile Standard: AMP Web Design

 

 

Check Your Website’s Speed: Here by GTMetrix

 

 

**NEW** Google Mobile Standard. Is Your Website AMP Validated? Check Here by Google

 

 

Step 2: Google Structured Data

 

 

Google Advanced Backend Technical SEO Code: Are You Using This Code? Check Here by Google

 

 

Step 3: Content Optimization and Creation

 

Keywords: DEEP Research

 

Sources: Google Analytics, Google Search Console, Google Insights (MAPS), SEMrush (competitors)

Each Service was combined with Service Area to combine and get true Keyword Phrases (ROI producing searches). Whether local or national provider, doing deep keyword research is imperative to 1) understanding what is working for you already 2) see gaps between yourself and competitors 3) close the gaps, and do more of what works, i.e. do not reinvent the wheel.

 

Step 4: Google My Business

 

 

Step 5: Public Relations & Social Media Marketing

 

We lost our sweet Koby a year ago It wasn’t easy even though he had only been a part of our lives for such a short period of time.
We still look at photos to remember him. #AD See our tips for helping kids deal with the lose of a pet. https://t.co/8Nz6osRlnB

— Stephanie @TheAutismDiva.com (@TheAutismDiva) March 19, 2019

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

“Until one has loved an animal a part of one’s soul remains unawakened. …” . Pets bring so more joy and comfort to our lives that when it’s time to say goodbye, it can be a very difficult time. . If you have children, it can be difficult to help them deal with big emotions. . Listening to your children and their questions can help guide you. . Don’t pretend the pet never was but share those memories together. #AD Perhaps a scrapbook or a custom made memorial such as one from East Point Foundry in NJ. . Learn more about these and other tips on the blog. . . #NJ #Pets #PetLoss #Kids #memorial #EastPointFoundry

A post shared by TheAutismDiva.Com (@theautismdiva) on Mar 19, 2019 at 10:57am PDT

 

Step 6: Google Ads Targeting

 

 

Summary: Foundry, Cast Metal Plaque Marketing Company

 

48% Traffic Increase translates to more quality leads and sales. More importantly, the old website, was receiving traffic but not converting at the rate the current one is, both on regular Desktop, and now using the NEW Google AMP Mobile Standard version. If you search in Google for their website (be sure to search first, so you can see true power of this technology), and then click on East Point Foundry, you’ll notice it loads instantly because all the website’s files, images, database is stored in GOOGLE’s OWN CLOUD SERVER! It’s such an amazing piece of technology which everyone is excited for and wants for themselves once they see it in action. We’ve increased mobile calls, and their big ticket sales items allowed this plaques company to become ROI positive in only 2 months. With amazing landing pages, and well optimized Search Engine Optimization text, it’s quality experiences for both humans and search robots. If you are interested in growing your Award, Nameplate, Plaques, Casting Metal company or Plaques business, fill out our consultation request form to see if you qualify as a good candidate for high end SEO and online marketing.