Greenwich Township SEO
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NJ SEO
Greenwich Township, New Jersey

SEO & MARKETING
What we offer is four main marketing strategies helping our clients outstand and be the very successful companies in the world.

OUR MARKETING STRATEGIES:
Website Audit

Online Content

Social Media

Linking & Citation
Website Audit
First of all, we try to define what our customer is business about and who his targeted audience is. Together with our clients like stores, restaurants and hotels we develop marketing strategy by answering on following important questions:

What we sell?
Who are our customers?
What is our target market?
What does really our customer need?
How customer does call what we sell?
How can we address to our target audience so that we catch their attention?
Once marketing strategy is ready we define keywords which we are going to use for search engine optimization and website promotion. Right after that we make the web site completely SEO optimized and user friendly. That normally means that we carefully work on content and its structure. We also check if website is comfortable and understandable for the end user, if performance is good and if navigation is easy. We strongly care so that before any SEO and online marketing campaign we make sure that website is 100% is SEO optimized.

Next
Search Engine Optimization
Search Engine Optimization (SEO) is an important part of digital marketing services. There exist so many websites on the Internet that it’s likely that your website gets obscured by the crowd. To prevent the latter from happening SEO is leveraged by many companies. NJ SEO offers state-of-the-art SEO services.

SEO has seen many changes in the last few years. Link building, Keyword stuffing and others were used to improve the ranking of the website in the past. However, Google algorithms no longer accept these practices.

Our SEO team at NJ SEO begins with on-page optimization where comprehensive analysis of the website is done. We recognize that sites with good content get good rankings. Hence, we work with content creation team to craft relevant content for the site.

How our SEO process works

Keyword Analysis - We list the keywords that potential customers utilize to search in search engines.
Website Audit - An exhaustive audit of your website regarding quality of content, user interaction, design and sticking to best practices advised by major search engines is done.

Off-page quality check - We conduct an exhaustive analysis on your backlinks quality.
On-page optimization - We leverage on-page optimization techniques such as URL rewrite, Meta description, Page title, Robots.txt, XML Sitemap creation and more.
Off-page optimization - We deploy a potent link building strategy that will obtain quality backlinks for your website.
Tracking - We deploy certain tracking tools such as Google Webmasters and Google Analytics to monitor the SEO progress of your site
Competitor Analysis - We find out the major competitor and develop a strategy to go ahead of the competition.
Search Engine Submission - In this we submit your website to major search engines for superior visibility.

Current trends in SEO
Mobile platform integration - Google ranks high those sites that are mobile friendly. To monetize the traffic from mobile search and make it mobile friendly, the companies need to prepare and optimize the site content and transactional flows.

Leveraging big data insights for local search - Consumers are increasingly searching for local solutions using mobile devices, and its high time the brands fine tune their search strategies using big data insights. Big data insights help to improve and launch local search campaigns that deliver the desired results.
Paid content distribution - Content is still the king. Therefore, the content needs to be thorough and engaging. It’s all about quality rather than quantity. Digital marketers will not only focus on the quality of the content but also create strategies to distribute them on various social platforms such as Facebook, Outbrain, Taboola and StumbleUpon.

Video advertising - This is not only cheaper but also has greater potential to create brand awareness. The viewers get to see the ad for 30-60 seconds. The other current trends include exploiting structured data, passive listening to create relevant personal search results, blogging, moving the digital marketing campaign to less crowded platforms, tailoring mobile adds to mobile devices and many more. NJ SEO harnesses pure white hat SEO processes which gives a long term and solid ranking for the sales keywords. Our Team has good knowledge of Google Panda, Penguin and Hummingbird updates. The team realizes the importance of adhering to these updates in algorithms to make a site rank higher both in the short and long term. The other SEO techniques we follow are blogging and social media optimization to increase the popularity of the blog.