Marlboro Township SEO
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    NJ SEO

    Search Engine Optimization (SEO)
    Our Search Engine Optimization Service helps local businesses get found online.

    Local SEO – Get Found Online Organically

    Local SEO is very different than national or global SEO. For starters, national searches ignore the Google My Business information and all the local information on your website. So, when you are looking to hire an SEO agency for your local business, make sure they specialize in Local SEO.

    When Google knows someone is searching with “local intent”, i.e. they are most likely looking for a local business, Google looks at your “Local SEO Signals”. An SEO signal is simply something that Google can find online about your business or website, measure it and use it in their algorithm.

    SEO Marlboro Township, NJ
    The chart below groups these signals into key categories and weights them roughly by the influence in the algorithm. This is based on our research and experiences with our clients. Please note this is highly likely to change as Google changes the algorithm over time.

    Local SEO
    What influences these Local SEO Signals?
    The list below is a very partial list of the tasks and metrics that influences each of the signals listed above. The items in bold print can block your web pages from page one if not compliant with Google’s guidelines – regardless of all other signals.

    Website and Page Optimization
    Keyword Strategy
    Proper meta descriptions, titles, anchor links, etc.… for each page.
    Proper keyword density
    Matching address schema
    Sitemap submits
    Geo-sitemap and KML file
    AMP pages
    Structured data mark-up
    Image names, titles and alt tags.
    Domain authority
    Mobile responsive

    GMB – Google My Business optimization
    100% set-up with real information, no PO Boxes or fake addresses
    Correct categories
    Relevant keywords, anchor text, links
    Quantity, recency, velocity* of changes / additions
    Frequent use of GMB

    Reviews on GMB
    Real reviews, no self-written reviews
    Quantity, diversity, velocity, recency* of reviews

    Business Listings / Citations
    Consistency, completeness, accuracy
    Recency, velocity*

    Links – Internal and External
    Local links
    Authoritative links
    Link recency, quantity

    Statistics Indicating Good User Experience
    Poor bounce rates, time on site, page visits, etc.…
    Click rate on Search Results
    Page load speeds (should be less than 3 seconds)

    Ownership Signals
    Unique content
    Google Analytics
    Search Console
    Author schema, structured data
    Hours of operation
    Recency of entity updates / changes / additions

    Social Signals
    Google+ Authority
    Facebook likes, Tweets, etc.
    Recency, Quantity, Velocity and Diversity* of social signals
    Non-GMB social reviews
    * Notes on “Quantity, Diversity, Velocity and Recency”:
    Quantity – the more the better.
    Diversity – If everything is similar, you can be penalized.
    Velocity – Sharp increases or decreases in activity can be a negative signal (ie. spam like behavior). For example – “2 reviews per month” is normal. Suddenly getting 25 reviews in 2 days would be a red flag.
    Recency – Recent activity is a signal that you are an active business online.

    Third Marble’s Approach to Local SEO:
    Our Block Process to Local SEO is designed to follow these general steps:
    Step #1 – SEO Audit, Keyword Research. For the signals above, determine what needs work.

    Step #2 – Prioritize. We work on the highly influential tasks first.

    Step #3 – Continuous Improvement. Optimize and adjust to get more keywords to page one.

    Step #4 – Recency Signals. Once the foundation is built, keep creating recency signals.

    Keyword Research and Continuous Improvement
    Of course, you need to be on page one for the RIGHT keywords. Optimizing a website for the wrong keywords is a waste of time, money and resources. This is where constant keyword research is important.

    Keyword research has two often conflicting strategies. In the first strategy, you find the keywords that you are already ranking on page 2 or 3, then try to get them to page 1. However, these keywords may not be searched very frequently, or may not drive profitable traffic to your website. They tend to be the keywords that your website is already targeting, whether that targeting was intentional or not. The second strategy finds the most profitable traffic and optimizes the website for those keywords. However, they may be the most competitive keywords, and you may not be able to get to page one without significant time and money. (Read about competitors below.)

    We try to balance these two strategies and focus on the keyword phrases that have both a significant volume of searches and are most relevant to your offer.

    Keyword research
    Local SEO and Google AdWords
    Your Local SEO Competition Affects Your Page Position
    All of these signals listed above add up to determine your page position for a particular keyword phrase. If your signals add up to more than all of your competitor’s signals, then you will out-rank our local competitors. Part of the on-going process is to monitor your online competitors’ activities. If they improved their SEO signals, then we have to take counter-measures.

    It is important to understand that, in SEO, you have to do more than your competitors. If your local competitors haven’t done much SEO work, then you may not have to do much to get to the top of page one. However, if numerous local competitors have been optimizing their sites for years, it may take a significant effort just to get to page one.

    Optimizing for the Right Traffic
    We can control the words that appear in the Google search results. This has two major implications:

    Well written and continuously tested copy can improve the “click through rate”. In other words, for every search for your keyword phrases, you get more clicks to your website. Poorly written copy can drive traffic away.
    The language in the search results will influence the type of person that comes to your website. If the search listing says “cheap, affordable…” then the visitor will most likely be looking for the lowest price. If the search listing says “high-quality experts”, then we will attract someone looking for quality.
    The search listing text is often the very first thing a person reads about your company. It’s critical that you put your best foot forward for both SEO reasons and driving the right type of customers to your website.