Rochelle Park SEO
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NJ SEO
Rochelle Park SEO, New Jersey
NJ SEO SERVICES
You don’t need another SEO company; you need a strategic partner.

If you’re a marketing executive at a larger company and you’re tired of being outranked by smaller businesses, we can help! Blue Corona has helped a number of NJ organizations achieve their deserved place in the organic search results – measurably increasing traffic, leads, and sales from non-branded organic search queries. From technical and comprehensive website audits and competitor analyses, to consulting and ongoing content marketing, whatever your NJ SEO need, we can help!
Our SEO Process for NJ Corporations
Our process for SEO is similar to our approach to marketing for NJ companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

Common NJ SEO Challenges
Three things are required to rank well organically. First, you need a website that is coded and structured in a way that makes it easy for the search engines to find, read, and index. Second, you need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query. Third, your overall web presence must establish your company as an authority – a leader in your industry. While NJ companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content.

CODE AND SITE STRUCTURE ISSUES
Many NJ websites are massive in size. Often different sections of the site are managed by different autonomous divisions. Getting everyone to adhere to certain standards can feel like herding cats. Creating a unified strategy can be incredibly laborious. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO – relevant content. Blue Corona has had great success convincing various divisions of large organizations to come together in a unified fashion. When we perform an NJ SEO audit, the data produced provides a quantifiable justification for changes that might otherwise be viewed with great skepticism.

CONTENT CHALLENGES CONQUERED
Think your website has plenty of content? Most marketing managers are quick to respond, “YES!” If you think your NJ website has a great deal of content, but you’re being outranked by smaller companies, an alarm should go off in your head. Lack of content should not be the reason a large association, non-profit or Fortune 500 / 1000 company do not rank well organically, but it frequently is a large part of the problem. According to a recent white paper published by Omniture, on-page SEO represents approximately 80 percent of the ranking equation. Small changes to the content on your NJ site can have a considerable positive effect on your organic rankings. Often, the problem is not really a lack of content; it’s that the content is structured in the way that creates a road block for the search engines.

For example, one large company we worked with had roughly 500 white papers on their website. The trouble was that each of these white papers was buried several directories deep within the site. There were few links from other pages of the white papers AND they were PDFs instead of plain HTML pages with a “download the PDF option.” PDFs, while index-able by search engines, are not nearly as easy to optimize as plain HTML pages.

Another content mistake large companies make is describing their service in a vocabulary unique to their organization. For example, most people are familiar with the term “association management” and understand what it means. The same can’t be said about the phrase “society management.” Yet, a large scientific association in the Washington, DC area used the term (“society management”) to describe their association management service. When we told their executives to change the Title Tag of the page from society management to association management, they were hesitant. Eventually, using data from our NJ SEO audit, they made the change.

NJ Investment in SEO
Despite case study after case study detailing the incredible ROI possible from SEO, many NJ organizations have not gone “all in.” Smaller companies, by comparison, often lacking the (significant) marketing budgets required to test alternative forms of advertising, are often seen investing as much as they possibly can in SEO. This is the final reason you frequently see the little guys outranking the big boys.