NJ SEO

Web Design and SEO That Grow Your Business

Web Design and SEO
At NJ SEO we look at web design and seo as two organically linked components which must work synergistically in order for your website to be a success. Some web designers focus on the “look” of the website, leaving out other important considerations like search engine optimization and performance. Oftentimes clients find themselves spending thousands of dollars on SEO specialists to come in later and fix their sites. Search engine optimization isn’t an afterthought –it’s the architecture of your whole website, the starting point.

Good Web Design Grows Your Business
Having a good website is one of the most important factors today in growing your business. If someone needs an auto body shop to fix their car, what do they do? Drive around and look for one? No. They pick up their cell phone and do a Google search for auto body shop. And Google provides them with listings for body shops in their area. Now the person is reading your Google reviews, and Yelp, even before they get to your website. It’s just the way things are these days. People want to know what others say about you before they trust what you say about yourself. Hey, it’s only common sense, right?

Now that they’ve read your reviews, there’s a chance they’ll visit your website…
So you’ve got their attention, now what? Now you have to convince them that yours is the right business to solve their problem, (or scratch their itch, depending!) How do you do this? How do you make your business stand out from all the other businesses on the web? Well, your website better do a good job of telling your story. What I mean by that is, your website should show people the value you provide that sets you apart from your competition. Is it trust? If that’s the answer –then let’s prove it. Let’s find people who trust your work and your values and plaster their testimonials all over your website.

Content Marketing
Your Content Answers People’s Questions And Builds Trust

Content marketing is really – marketing you. It gives people a chance to get to know you and your business a little better. It shows your knowledge and expertise on the subject they are searching for. And content educates people. Of course, if you can get your message across in an entertaining manner, so much the better. Most importantly, content gives you the opportunity to gain the trust of your prospects by showing them you know how to solve their problem. Content is King –and that means it’s at the heart of SEO!

In Summary
A well designed website that best answers the searcher’s questions – keeping user experience foremost in mind, will gain popularity with both searchers and search engines. This should be your goal when hiring a web designer or search engine optimization specialist.