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Websites should measurably increase leads, sales, and create a deeper sense of engagement.
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Back around the beginning of the second quarter of 2015, Google made a formal announcement that they had changed their search engine algorithms to identify a website’s mobile capability as a ranking factor. In fact, if you did not comply with having a responsive or adaptive website, Google would count that against you. When Google makes a major decision like this, you can rest assured everyone else will follow. This reason alone can justify why responsive design is so important today!You see, Google spends millions of dollars on research every year to determine how things should be adjusted to keep things moving in a positive direction. Their research determined that more than 85% of all organic searches were made from mobile devices; primarily smartphones.